One of the most important things an Indie writer must do is building a name for themselves. Creating a brand for yourself is hard, but a must, as readers need to start recognising your name (whether your own name or a penname) and know what books they can expect.
Yesterday I mentioned that sometimes I write articles voluntarily. I am not paid for this, but it helps building my brand, as my name is mentioned on websites and in local newspapers.
One thing I whish I had known before I started self-publishing was the importance of having a brand and thereby the opportunity to start marketing a new book even before one word is written.
Building a new-release-mailing-list is the first thing a new author should start doing. Get a website (they can be set up for free in five minutes via site like WordPress.com) and give visitors the opportunity to register for the mailing list. Mailchimp.com offers free mailing lists.
Also, set up an author page on Facebook and start building ‘likes’. It is best for a mailing list and likes on Facebook to grow organically, which takes a lot of time.
Indie writers are a helpful bunch, who congregate on forums and Facebook groups to help each other out. Instead of seeing other writers as competition, Indie writers have found that sticking together they sell more books.
Some groups and forums that writers should join or visit regularly are Indie Writers Unite on Facebook, the KDP forums and Kboards, which have a special section for writers.
Keep in mind that most people don’t like seeing loads of ‘Buy My Books’ post in their newsfeed on Facebook or Twitter. Of course, it is important to let people know your books are for sale, but it is more important to socialise and connect. If people see that you are interested in them, it will reflect favourably on the brand that you are so carefully building up.
Above all keep writing! There is no better way to get more sales than publishing a new book.
I have had loads of fun these past two weeks meeting new writers! Good luck to everyone!
Interested in reading about the other writers in the Indie Block Party? Then follow this link! (Scroll down the post a bit until you see the picts of the participants.)